Stock photo: Photography by Exotic Roots

Exotic Roots and DNA realize webshop connection FreshERP for subsidiary Exotics Plaza

Last year, Exotic Roots successfully started using the fresh produce application FreshERP. Then the company also moved from Zoetermeer to a new building in Nieuwerkerk a/d IJssel. The fast-growing Exotic Roots, which focuses on the import and sale of exotic fruit and vegetables, is now working to full satisfaction with the software that was recently taken over by DNA.

Exotic Roots started its subsidiary Exotics Plaza in April this year. The idea arose from the needs of certain customer groups in the market. The concept aims to unburden the customer as much as possible in the ordering process. One of the most important points for this is automation. In collaboration with DNA, a new innovation has been realized in the form of a webshop link. Thanks to the WooCommerce integration, current articles including corresponding prices are exchanged daily between FreshERP and the webshop. Orders placed via the webshop are immediately placed in FreshERP as an order. This allows Exotics Plaza to grow even faster and customers can order products online at any time of the day.

Tim Struckman, Co-Owner Exotic Roots: “With the FreshERP software package we can automate our business extensively. Thanks to the webshop link, we can now trade even more and we see an increase in our online sales. It is great that DNA, through the acquisition of FreshERP, is now fully committed to growth within the fruit and vegetable sector and is driving innovation. As a satisfied user, we work very well with the developers and are happy to come up with new ideas!”

“We notice that there is room in the market for robust and scalable cloud software. The fruit and vegetable sector is pre-eminently a sector that fits well with our DNA. Together with our customers and business partners, we devise new innovations, of which this webshop link is a concrete example. We are enthusiastic about the FreshERP application and see many opportunities for growth and innovation in the fresh produce industry,” says Hans de Wit, Commercial Director & Co-Owner DNA Services & Fresh IT Services.

For more information:
Tim Struckman
Exotic Roots
Steenbakkerij 74
2913LJ Nieuwerkerk a/d IJssel
+31 (0)6 20 150 148

For more information:
Hans de Wit
Fresh IT Services
+31 (0)6 82 956 031

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